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For fruit juices, flavor is a hot social media topic

For CPG food product, flavor and taste are often a big part of what you talk about in your marketing. In looking at the top posts for the fruit juice industry from January 1 – May 31 of this year, I...

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How much impact are hospitals getting from Instagram?

For more visually-driven industries, like fashion, Instagram is driving some impressive engagement levels. However, with other industries, the value of Instagram may be less apparent, and require some...

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Report: Social Media Benchmarks and Content Trends for the Soft Drink Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in the US across Facebook, Twitter, YouTube, Instagram and Google+. We’ll...

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